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font-style: italic; } ul#top-menu li ul { width: 169px !important; padding: 0 13px 5px 18px; background: #fff; top: 50px !important; -moz-box-shadow: 2px 2px 3px rgba(0, 0, 0, 0.1); -webkit-box-shadow: 2px 2px 3px rgba(0, 0, 0, 0.1); box-shadow: 2px 2px 3px rgba(0, 0, 0, 0.1); border-radius: 10px; -moz-border-radius: 10px; -webkit-border-radius: 10px; border-top-left-radius: 0px;-moz-border-radius-topleft: 0px; border-top-right-radius: 0px; -webkit-border-top-left-radius: 0px; -moz-border-radius-topright: 0px; -webkit-border-top-right-radius: 0px; z-index: 9999; display: none; } ul#top-menu ul li { margin: 0 !important; padding: 0 !important; background: url(images/menu-separator.png) no-repeat; } ul#top-menu ul li a { padding: 10px 0px 10px 20px !important; width: 160px; } ul#top-menu li:hover ul ul, ul#top-menu li.sfHover ul ul { top: -1px !important; left: 181px !important; -moz-border-radius: 10px; -webkit-border-radius: 10px; border-radius: 10px; } ul#top-menu ul ul > li:first-child { background: none; } /*------------------------------------------------*/ /*--------------[FEATURED SLIDER]-----------------*/ /*------------------------------------------------*/ #featured { position:relative; } #featured-shadow { background: url(images/featured-bg.png) repeat-x; } #featured-light { background: url(images/featured-shadow.png) no-repeat top center; position:relative; } a#left-arrow, a#right-arrow { position: absolute; top: 45%; width: 63px; height: 128px; text-indent:-9999px; display: none; z-index: 6; } a#left-arrow { background:url(images/left-arrow.png) no-repeat; left: 0px; } a#right-arrow { background:url(images/right-arrow.png) no-repeat; right: 0px; } .slide { padding-top: 123px; text-align: center; padding-bottom: 87px; } .featured-description { padding-top: 33px; } h2.featured-title { font-size: 60px; font-family: 'Lobster', Arial, sans-serif; text-shadow: 1px 1px 1px #ffffff; margin-bottom:8px; } h2.featured-title a { color: #d7594c; text-decoration:none; } .featured-description p, .et_slide_text { font-size: 30px; font-family: 'Kreon', Arial, sans-serif; color: #678e8d; text-shadow: 1px 1px 1px #ffffff; } #featured-border { background: url(images/featured-border.png) repeat-x; height: 2px; } #featured-bottom-shadow { background: url(images/featured-bottom-shadow.png) no-repeat center 1px; height: 29px; } .featured_shadow_bg { border: 7px solid #fff; float: left; } .featured_image_shadow { border: 8px solid #fff; float: left; -moz-box-shadow: 0px 0px 8px rgba(0,0,0,0.1); -webkit-box-shadow: 0px 0px 8px rgba(0,0,0,0.1); box-shadow: 0px 0px 8px rgba(0,0,0,0.1); } .featured-description { clear: both; } .et_slide_video .featured_shadow_bg { margin-left: 194px; } .et_slide_lonevideo .featured_shadow_bg { margin-left: 141px; } .et_slide_video .featured_shadow_bg, .et_slide_lonevideo .featured_shadow_bg { -moz-border-radius: 10px; webkit-border-radius: 10px; border-radius: 10px; -moz-box-shadow: 0px 0px 23px rgba(0,0,0,0.2); -webkit-box-shadow: 0px 0px 23px rgba(0,0,0,0.2); box-shadow: 0px 0px 23px rgba(0,0,0,0.2); } .et_slide_lonevideo { padding-top: 104px; padding-bottom: 31px; } .et_slide_text { padding: 150px 0; } .et_slide_imageleft_png, .et_slide_imageright_png { padding-left: 114px; padding-bottom: 112px; width: 846px !important; } .et_slide_imageright_png { width: 725px !important; } .et_slide_imageleft, .et_slide_imageright { padding: 110px 0 110px 95px; width: 865px !important; } .et_slide_imageright { width: 725px !important; } .et_slide_imageleft .featured_image_shadow { margin-right: 55px; } .et_slide_imageleft .featured-description, .et_slide_imageright .featured-description, .et_slide_imageleft_png .featured-description, .et_slide_imageright_png .featured-description { float: left; clear: none; width: 390px; text-align: left; padding-top: 60px; } .et_slide_imageleft_png .featured-description { padding-top: 72px; } .et_slide_imageright .featured-description, .et_slide_imageright_png .featured-description { text-align: right; } .et_slide_imageright .featured-description a.featured-more, .et_slide_imageright_png .featured-description a.featured-more { float: right; } .featured_png_left { margin-right: 50px; float: left; } .featured_png_right { margin-left: 50px; float: right; } .et_slide_imageright .featured_image_shadow { float: right; } #featured .slide { width: 960px; position: relative; } .home-featured-slider { overflow: hidden; } a.featured-more { background: url(images/featured-readmore.png) no-repeat bottom right; font-size: 16px; font-family: 'Droid Sans', Arial, sans-serif; color: #656565; padding-right: 23px; display: block; float: left; text-shadow: 1px 1px 0 #fff; margin-top: 10px; } a.featured-more span { background: url(images/featured-readmore.png) no-repeat; height: 47px; line-height: 47px; padding-left: 23px; display: block; } a.featured-more:hover { text-decoration: none; color: #323232; } .fullwidth #content-right-bg, .fullwidth .entry, .fullwidth #respond { background: none; } .fullwidth #left-area { width: 100%; } /*------------------------------------------------*/ /*-------------------[COMMENTS]-------------------*/ /*------------------------------------------------*/ #comment-wrap { padding-top: 40px; } h3#reply-title, h3#comments { font-size: 24px; color: #d7594c; font-family: 'Lobster', Arial, sans-serif; text-shadow: 1px 1px 1px #ffffff; } h3#comments, .comment_navigation_top, .comment_navigation_bottom, ol.commentlist, #trackbacks { margin: 0 62px 0 45px; } .comment-body { padding: 0 0 0 83px; position: relative; margin: 15px 0; } .avatar-box { position: absolute; top: 3px; left: 0; padding: 0; } .avatar-overlay { position: absolute; top: 0; left: 0; width: 62px; height: 62px; background: url(images/avatar-overlay.png) no-repeat; } .commentmetadata { color: #dddddd; font-size: 14px; font-family: 'Kreon', Arial, sans-serif; padding-bottom: 8px; text-shadow: 1px 1px 0 #fff; } .commentmetadata a { color: #dddddd; } span.fn, span.fn a { font-size: 18px; color: #678e8d; text-decoration: none; } span.fn a:hover, .commentmetadata a:hover { color: #3c5b5a; text-decoration: none; } .reply-container { float:right; background:url(images/read-more.png) no-repeat right bottom; display:block; text-shadow: 1px 1px 1px #ffffff; padding-right:22px; text-decoration:none; height: 31px; line-height: 31px; float:right; font-family: Georgia, serif; font-style: italic; font-size:11px; } .reply-container a, #submit-container input#submit { background:url(images/read-more.png) no-repeat; display:block; padding-left: 13px; height: 31px; padding-right: 9px; color:#afafaf; } .reply-container a:hover { text-decoration: none; color:#9d9c9c; } .comment ul.children { padding-left: 83px; } #commentform textarea#comment { width: 96%; } #commentform input[type=text] { width: 38%; } #commentform input, #commentform textarea { background-color: #fafafa; border: 1px solid #eee; color: #afafaf; font-size: 11px; padding: 12px 10px 12px 20px; font-family: Georgia, serif; font-style: italic; text-shadow: 1px 1px 1px #ffffff; -moz-border-radius: 10px; -webkit-border-radius: 10px; border-radius: 10px; -moz-box-shadow: 1px 1px 0 #fff; -webkit-box-shadow: 1px 1px 0 #fff; box-shadow: 1px 1px 0 #fff; } p.form-submit { overflow: hidden; } p.form-submit input#submit { float: right; background: url(images/submit_bg.png) no-repeat; border: none; margin: 0; height: 32px; padding-left: 12px; padding-top: 0px; line-height: 30px; width: 79px; text-align: left; -moz-border-radius: 0; -webkit-border-radius: 0; border-radius: 0; -moz-box-shadow: none; -webkit-box-shadow: none; box-shadow: none; } #commentform .hidden { display: none; } li.comment #respond textarea { width: 91% !important; } li.comment #respond input[type=text] { width: 48% !important; } #trackbacks { margin-bottom: 20px; } #trackbacks { margin-bottom: 5px; } #submit-container input#submit { background: none; border: none; padding: 0; float: right; font-style: normal; } #comment-wrap .navigation { padding: 10px 0; } .nav-previous { float: left; } .nav-next { float: right; } h3#reply-title small { display: block; } h3#reply-title small a { font-size: 12px; letter-spacing: 0px; } #commentform input[type=text] { width: 40%; display: block; } #commentform textarea#comment { width: 94%; } .commentlist #respond { padding: 0; background: none; } .commentlist #respond textarea#comment { width: 93% !important; } .commentlist #respond input[type=text] { width: 40%; display: block; } .comment_navigation_top, .comment_navigation_bottom { padding: 10px 0; } #respond { padding: 45px 62px 0 45px; background: url(images/respond_top_bg.png) no-repeat; } .comments_disabled { background: none; } /*------------------------------------------------*/ /*---------------------[FOOTER]-------------------*/ /*------------------------------------------------*/ #footer { color:#929292; } #footer-widgets { padding: 55px 0px 80px; } .footer-widget { width: 190px; margin-right: 66px; float: left; text-shadow: 1px 1px 1px #ffffff; } .last { margin-right: 0px; } #footer h4.widget-title { font-family:'Droid Sans',Arial,Verdana,sans-serif; text-transform: uppercase; font-size: 12px; font-weight: bold; color:#678e8d; text-shadow: 1px 1px 1px #ffffff; padding-bottom: 13px; } #footer p { line-height: 20px; } .footer-widget a { color: #929292; } .footer-widget a:hover { color: #5e5e5e; text-decoration: none; } .footer-widget ul { margin-bottom:8px; } .footer-widget ul ul { margin-bottom:0; } .footer-widget ul li { background:url(images/footer-bullet.png) no-repeat 0 5px; padding:0px 0 6px 14px; } .footer-widget ul li ul { margin:0 0 -3px; padding:5px 0 0 7px; } #footer-bottom { text-align: right; padding-bottom:50px; font-family: Georgia, serif; font-style: italic; text-shadow: 1px 1px 1px #ffffff; margin-top:10px; } p#copyright { color:#a6b8b7; } p#copyright a { color:#a6b8b7; } /*------------------------------------------------*/ /*--------------------[SIDEBAR]-------------------*/ /*------------------------------------------------*/ .widget { width: 180px; padding-bottom: 45px; } .widget h3.title { text-transform: uppercase; font-size: 12px; font-weight: bold; color:#678e8d; padding-bottom: 15px; } .widget ul li { background:url(images/footer-bullet.png) no-repeat 0px 6px; padding-bottom: 7px; padding-left: 15px; display: block; } .widget ul li a { color:#929292; text-decoration: none; } .widget ul li a:hover { color: #5e5e5e; } /*------------------------------------------------*/ /*------------[CAPTIONS AND ALIGNMENTS]-----------*/ /*------------------------------------------------*/ div.post .new-post .aligncenter, .aligncenter { display: block; margin-left: auto; margin-right: auto; } .wp-caption { border: 1px solid #ddd; text-align: center; background-color: #f3f3f3; padding-top: 4px; margin-bottom: 10px; } .wp-caption.alignleft { margin: 0px 10px 10px 0px; } .wp-caption.alignright { margin: 0px 0px 10px 10px; } .wp-caption img { margin: 0; padding: 0; border: 0 none; } .wp-caption p.wp-caption-text { font-size: 11px; line-height: 17px; padding: 0 4px 5px; margin: 0; } .alignright { float: right; } .alignleft { float: left } img.alignleft { display:inline; float:left; margin-right:15px; } img.alignright { display:inline; float:right; margin-left:15px; } /*------------------------------------------------*/ /*---------------[DEFAULT DROPDOWN SETTINGS]---*/ /*------------------------------------------------*/ .nav ul { position:absolute; 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} #wp-calendar a:hover { text-decoration: underline; } #wp-calendar caption { text-decoration: none; font: bold 13px Arial, Sans-Serif; } #wp-calendar td { padding: 3px 5px; color: #9f9f9f; } #wp-calendar td#today { color: #111; } #wp-calendar th { font-style: normal; text-transform: capitalize; padding: 3px 5px; } #wp-calendar #prev a, #wp-calendar #next a { font-size: 9pt; } #wp-calendar #next a { padding-right: 10px; text-align: right; } #wp-calendar #prev a { padding-left: 10px; text-align: left; } /*------------------------------------------------*/ /*-------------------[PAGE NAVI]------------------*/ /*------------------------------------------------*/ .pagination { overflow: hidden; padding: 15px 12px 0px; } .wp-pagenavi { position: relative; padding: 20px 55px 0 48px; text-align: right; font-family: 'Lobster', Arial, sans-serif; text-shadow: 1px 1px 0 #fff; } .wp-pagenavi a, .wp-pagenavi a:link { padding: 6px 14px 7px 12px !important; margin: 2px; text-decoration: none; border: none !important; font-weight: normal !important; background: url(images/pagenavi_bg.png) no-repeat; color: #afafaf; font-size: 14px; } .wp-pagenavi a:visited { padding: 6px 14px 7px 12px !important; margin: 2px; text-decoration: none; border: none; color: #afafaf; } .wp-pagenavi span.pages { padding: 5px 7px 5px !important; margin: 2px !important ; border: none !important; color: #afafaf; background-color: none; font-size: 14px; } .wp-pagenavi span.current, .wp-pagenavi span.extend, .wp-pagenavi a:active, .wp-pagenavi a:hover { padding: 6px 14px 7px 12px !important; margin: 2px; border: none !important; color:#678e8d !important; background: url(images/pagenavi_bg.png) no-repeat; font-size: 14px !important; } a.readmore:hover, #sidebar div.custom-sidebar-block ul.control li a:hover, ul#cats-menu li a:hover, ul#page-menu li a:hover, div#slider-control div.featitem h2 a { text-decoration: none; } .js #featured .slide { display: none; } .js #featured .slide1 { display: block; } .js #featured a.et_centered { visibility: hidden; } .foursixeight { margin: 0px 0px 15px 84px;} .et_pt_gallery_entry { margin: 0 0px 32px 70px !important; }
The Importance of Great Branding for Small Business

The Importance of Great Branding for Small Business

Posted by in branding, design, marketing

As a printing company a�� we get to see all the good and bad (terrible) designs that come through our factory. This inevitably begs the question: does good design make a difference? We came across this gem on the internet:

The Importance of Great Branding for Small Business

Today, branding has become more affordable and is not limited to big business. A good brand and brand identity does require effort, money and time but ita��s not impossible for small business to achieve now.

What does branding mean? What comes to mind when you hear Adidas, Channel or IBM? The images, personal experiences or thoughts you associate with each of these names is what makes up their brand. A brand is actually the logo, message, design or character of your product or service. If done well it will differentiate your business from competitors in the market, yet reflect the feel of the overall market you operate in.

For instance a naturopatha��s brand would be very different in look and feel to a financial planners brand. The colours used would differ as would the strengths of the icons. It is important to stand out from your competitors but stay in your industry model so as not to confuse your potential buyers/clients.

According to many experts (not just us!), it is vital for small businesses to brand themselves properly. Your logo and other marketing materials can have a great impact on your companya��s success. Branding your business professionally helps you stand out and adds credibility and trust. It tells prospects that you are a professional company who pays attention to detail and invests in your brand and your business.

Some of the Elements of Brand Identity

Your logo, usually a starting point for a brand, symbolizes your commitment, professionalism and message. It standardizes your business and can set you apart from competitors. An attractive brand identity, consisting of logo, brochures, graphics, and other business materials can leave a lasting impression on clients. Remember, choose colour scheme, design, feel and over all look of your logo carefully and be consistent about it.

Adding a tagline or positioning statement is important to consider as part of your brand identity. Brands should include a statement which succinctly explains what you do, or how you help a prospective client, especially if you are a new business. It doesna��t need to be complicated, in fact it is better if it is simple, however if you are a new business it may have to explain what you do more accurately. For instance Nike a�� Just do it. is fine for an international well known brand but if you are a lesser known merino breeder, like our client Woodyarrup Stud, then a tagline like theirs is better at explaining what they do Breeders of Money Making Merinos.

Investing in professional brand identity with a quality agency is a sound business decision which will pay off ten fold in the future. It will make a big difference between being taken seriously in the market place and getting lost in the noise. Once your logo is designed remember to keep your brand consistent throughout your marketing materials. This is critical as you will avoid confusion and enhance buyer/client loyalty.