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font-style: italic; } ul#top-menu li ul { width: 169px !important; padding: 0 13px 5px 18px; background: #fff; top: 50px !important; -moz-box-shadow: 2px 2px 3px rgba(0, 0, 0, 0.1); -webkit-box-shadow: 2px 2px 3px rgba(0, 0, 0, 0.1); box-shadow: 2px 2px 3px rgba(0, 0, 0, 0.1); border-radius: 10px; -moz-border-radius: 10px; -webkit-border-radius: 10px; border-top-left-radius: 0px;-moz-border-radius-topleft: 0px; border-top-right-radius: 0px; -webkit-border-top-left-radius: 0px; -moz-border-radius-topright: 0px; -webkit-border-top-right-radius: 0px; z-index: 9999; display: none; } ul#top-menu ul li { margin: 0 !important; padding: 0 !important; background: url(images/menu-separator.png) no-repeat; } ul#top-menu ul li a { padding: 10px 0px 10px 20px !important; width: 160px; } ul#top-menu li:hover ul ul, ul#top-menu li.sfHover ul ul { top: -1px !important; left: 181px !important; -moz-border-radius: 10px; -webkit-border-radius: 10px; border-radius: 10px; } ul#top-menu ul ul > li:first-child { background: none; } /*------------------------------------------------*/ /*--------------[FEATURED SLIDER]-----------------*/ /*------------------------------------------------*/ #featured { position:relative; } #featured-shadow { background: url(images/featured-bg.png) repeat-x; } #featured-light { background: url(images/featured-shadow.png) no-repeat top center; position:relative; } a#left-arrow, a#right-arrow { position: absolute; top: 45%; width: 63px; height: 128px; text-indent:-9999px; display: none; z-index: 6; } a#left-arrow { background:url(images/left-arrow.png) no-repeat; left: 0px; } a#right-arrow { background:url(images/right-arrow.png) no-repeat; right: 0px; } .slide { padding-top: 123px; text-align: center; padding-bottom: 87px; } .featured-description { padding-top: 33px; } h2.featured-title { font-size: 60px; font-family: 'Lobster', Arial, sans-serif; text-shadow: 1px 1px 1px #ffffff; margin-bottom:8px; } h2.featured-title a { color: #d7594c; text-decoration:none; } .featured-description p, .et_slide_text { font-size: 30px; font-family: 'Kreon', Arial, sans-serif; color: #678e8d; text-shadow: 1px 1px 1px #ffffff; } #featured-border { background: url(images/featured-border.png) repeat-x; height: 2px; } #featured-bottom-shadow { background: url(images/featured-bottom-shadow.png) no-repeat center 1px; height: 29px; } .featured_shadow_bg { border: 7px solid #fff; float: left; } .featured_image_shadow { border: 8px solid #fff; float: left; -moz-box-shadow: 0px 0px 8px rgba(0,0,0,0.1); -webkit-box-shadow: 0px 0px 8px rgba(0,0,0,0.1); box-shadow: 0px 0px 8px rgba(0,0,0,0.1); } .featured-description { clear: both; } .et_slide_video .featured_shadow_bg { margin-left: 194px; } .et_slide_lonevideo .featured_shadow_bg { margin-left: 141px; } .et_slide_video .featured_shadow_bg, .et_slide_lonevideo .featured_shadow_bg { -moz-border-radius: 10px; webkit-border-radius: 10px; border-radius: 10px; -moz-box-shadow: 0px 0px 23px rgba(0,0,0,0.2); -webkit-box-shadow: 0px 0px 23px rgba(0,0,0,0.2); box-shadow: 0px 0px 23px rgba(0,0,0,0.2); } .et_slide_lonevideo { padding-top: 104px; padding-bottom: 31px; } .et_slide_text { padding: 150px 0; } .et_slide_imageleft_png, .et_slide_imageright_png { padding-left: 114px; padding-bottom: 112px; width: 846px !important; } .et_slide_imageright_png { width: 725px !important; } .et_slide_imageleft, .et_slide_imageright { padding: 110px 0 110px 95px; width: 865px !important; } .et_slide_imageright { width: 725px !important; } .et_slide_imageleft .featured_image_shadow { margin-right: 55px; } .et_slide_imageleft .featured-description, .et_slide_imageright .featured-description, .et_slide_imageleft_png .featured-description, .et_slide_imageright_png .featured-description { float: left; clear: none; width: 390px; text-align: left; padding-top: 60px; } .et_slide_imageleft_png .featured-description { padding-top: 72px; } .et_slide_imageright .featured-description, .et_slide_imageright_png .featured-description { text-align: right; } .et_slide_imageright .featured-description a.featured-more, .et_slide_imageright_png .featured-description a.featured-more { float: right; } .featured_png_left { margin-right: 50px; float: left; } .featured_png_right { margin-left: 50px; float: right; } .et_slide_imageright .featured_image_shadow { float: right; } #featured .slide { width: 960px; position: relative; } .home-featured-slider { overflow: hidden; } a.featured-more { background: url(images/featured-readmore.png) no-repeat bottom right; font-size: 16px; font-family: 'Droid Sans', Arial, sans-serif; color: #656565; padding-right: 23px; display: block; float: left; text-shadow: 1px 1px 0 #fff; margin-top: 10px; } a.featured-more span { background: url(images/featured-readmore.png) no-repeat; height: 47px; line-height: 47px; padding-left: 23px; display: block; } a.featured-more:hover { text-decoration: none; color: #323232; } .fullwidth #content-right-bg, .fullwidth .entry, .fullwidth #respond { background: none; } .fullwidth #left-area { width: 100%; } /*------------------------------------------------*/ /*-------------------[COMMENTS]-------------------*/ /*------------------------------------------------*/ #comment-wrap { padding-top: 40px; } h3#reply-title, h3#comments { font-size: 24px; color: #d7594c; font-family: 'Lobster', Arial, sans-serif; text-shadow: 1px 1px 1px #ffffff; } h3#comments, .comment_navigation_top, .comment_navigation_bottom, ol.commentlist, #trackbacks { margin: 0 62px 0 45px; } .comment-body { padding: 0 0 0 83px; position: relative; margin: 15px 0; } .avatar-box { position: absolute; top: 3px; left: 0; padding: 0; } .avatar-overlay { position: absolute; top: 0; left: 0; width: 62px; height: 62px; background: url(images/avatar-overlay.png) no-repeat; } .commentmetadata { color: #dddddd; font-size: 14px; font-family: 'Kreon', Arial, sans-serif; padding-bottom: 8px; text-shadow: 1px 1px 0 #fff; } .commentmetadata a { color: #dddddd; } span.fn, span.fn a { font-size: 18px; color: #678e8d; text-decoration: none; } span.fn a:hover, .commentmetadata a:hover { color: #3c5b5a; text-decoration: none; } .reply-container { float:right; background:url(images/read-more.png) no-repeat right bottom; display:block; text-shadow: 1px 1px 1px #ffffff; padding-right:22px; text-decoration:none; height: 31px; line-height: 31px; float:right; font-family: Georgia, serif; font-style: italic; font-size:11px; } .reply-container a, #submit-container input#submit { background:url(images/read-more.png) no-repeat; display:block; padding-left: 13px; height: 31px; padding-right: 9px; color:#afafaf; } .reply-container a:hover { text-decoration: none; color:#9d9c9c; } .comment ul.children { padding-left: 83px; } #commentform textarea#comment { width: 96%; } #commentform input[type=text] { width: 38%; } #commentform input, #commentform textarea { background-color: #fafafa; border: 1px solid #eee; color: #afafaf; font-size: 11px; padding: 12px 10px 12px 20px; font-family: Georgia, serif; font-style: italic; text-shadow: 1px 1px 1px #ffffff; -moz-border-radius: 10px; -webkit-border-radius: 10px; border-radius: 10px; -moz-box-shadow: 1px 1px 0 #fff; -webkit-box-shadow: 1px 1px 0 #fff; box-shadow: 1px 1px 0 #fff; } p.form-submit { overflow: hidden; } p.form-submit input#submit { float: right; background: url(images/submit_bg.png) no-repeat; border: none; margin: 0; height: 32px; padding-left: 12px; padding-top: 0px; line-height: 30px; width: 79px; text-align: left; -moz-border-radius: 0; -webkit-border-radius: 0; border-radius: 0; -moz-box-shadow: none; -webkit-box-shadow: none; box-shadow: none; } #commentform .hidden { display: none; } li.comment #respond textarea { width: 91% !important; } li.comment #respond input[type=text] { width: 48% !important; } #trackbacks { margin-bottom: 20px; } #trackbacks { margin-bottom: 5px; } #submit-container input#submit { background: none; border: none; padding: 0; float: right; font-style: normal; } #comment-wrap .navigation { padding: 10px 0; } .nav-previous { float: left; } .nav-next { float: right; } h3#reply-title small { display: block; } h3#reply-title small a { font-size: 12px; letter-spacing: 0px; } #commentform input[type=text] { width: 40%; display: block; } #commentform textarea#comment { width: 94%; } .commentlist #respond { padding: 0; background: none; } .commentlist #respond textarea#comment { width: 93% !important; } .commentlist #respond input[type=text] { width: 40%; display: block; } .comment_navigation_top, .comment_navigation_bottom { padding: 10px 0; } #respond { padding: 45px 62px 0 45px; background: url(images/respond_top_bg.png) no-repeat; } .comments_disabled { background: none; } /*------------------------------------------------*/ /*---------------------[FOOTER]-------------------*/ /*------------------------------------------------*/ #footer { color:#929292; } #footer-widgets { padding: 55px 0px 80px; } .footer-widget { width: 190px; margin-right: 66px; float: left; text-shadow: 1px 1px 1px #ffffff; } .last { margin-right: 0px; } #footer h4.widget-title { font-family:'Droid Sans',Arial,Verdana,sans-serif; text-transform: uppercase; font-size: 12px; font-weight: bold; color:#678e8d; text-shadow: 1px 1px 1px #ffffff; padding-bottom: 13px; } #footer p { line-height: 20px; } .footer-widget a { color: #929292; } .footer-widget a:hover { color: #5e5e5e; text-decoration: none; } .footer-widget ul { margin-bottom:8px; } .footer-widget ul ul { margin-bottom:0; } .footer-widget ul li { background:url(images/footer-bullet.png) no-repeat 0 5px; padding:0px 0 6px 14px; } .footer-widget ul li ul { margin:0 0 -3px; padding:5px 0 0 7px; } #footer-bottom { text-align: right; padding-bottom:50px; font-family: Georgia, serif; font-style: italic; text-shadow: 1px 1px 1px #ffffff; margin-top:10px; } p#copyright { color:#a6b8b7; } p#copyright a { color:#a6b8b7; } /*------------------------------------------------*/ /*--------------------[SIDEBAR]-------------------*/ /*------------------------------------------------*/ .widget { width: 180px; padding-bottom: 45px; } .widget h3.title { text-transform: uppercase; font-size: 12px; font-weight: bold; color:#678e8d; padding-bottom: 15px; } .widget ul li { background:url(images/footer-bullet.png) no-repeat 0px 6px; padding-bottom: 7px; padding-left: 15px; display: block; } .widget ul li a { color:#929292; text-decoration: none; } .widget ul li a:hover { color: #5e5e5e; } /*------------------------------------------------*/ /*------------[CAPTIONS AND ALIGNMENTS]-----------*/ /*------------------------------------------------*/ div.post .new-post .aligncenter, .aligncenter { display: block; margin-left: auto; margin-right: auto; } .wp-caption { border: 1px solid #ddd; text-align: center; background-color: #f3f3f3; padding-top: 4px; margin-bottom: 10px; } .wp-caption.alignleft { margin: 0px 10px 10px 0px; } .wp-caption.alignright { margin: 0px 0px 10px 10px; } .wp-caption img { margin: 0; padding: 0; border: 0 none; } .wp-caption p.wp-caption-text { font-size: 11px; line-height: 17px; padding: 0 4px 5px; margin: 0; } .alignright { float: right; } .alignleft { float: left } img.alignleft { display:inline; float:left; margin-right:15px; } img.alignright { display:inline; float:right; margin-left:15px; } /*------------------------------------------------*/ /*---------------[DEFAULT DROPDOWN SETTINGS]---*/ /*------------------------------------------------*/ .nav ul { position:absolute; 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} #wp-calendar a:hover { text-decoration: underline; } #wp-calendar caption { text-decoration: none; font: bold 13px Arial, Sans-Serif; } #wp-calendar td { padding: 3px 5px; color: #9f9f9f; } #wp-calendar td#today { color: #111; } #wp-calendar th { font-style: normal; text-transform: capitalize; padding: 3px 5px; } #wp-calendar #prev a, #wp-calendar #next a { font-size: 9pt; } #wp-calendar #next a { padding-right: 10px; text-align: right; } #wp-calendar #prev a { padding-left: 10px; text-align: left; } /*------------------------------------------------*/ /*-------------------[PAGE NAVI]------------------*/ /*------------------------------------------------*/ .pagination { overflow: hidden; padding: 15px 12px 0px; } .wp-pagenavi { position: relative; padding: 20px 55px 0 48px; text-align: right; font-family: 'Lobster', Arial, sans-serif; text-shadow: 1px 1px 0 #fff; } .wp-pagenavi a, .wp-pagenavi a:link { padding: 6px 14px 7px 12px !important; margin: 2px; text-decoration: none; border: none !important; 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} .foursixeight { margin: 0px 0px 15px 84px;} .et_pt_gallery_entry { margin: 0 0px 32px 70px !important; }

Tips for writing a promotional Business Flyer

Posted by in branding, marketing

A�Tips for writing a promotional Business Flyer

Having great graphics on a promotional Business Flyer is half the battle won, but to win the war you need compelling content to convert curiosity into sales. How can you accomplish this?

DL Flyer

DL Flyer

Write your content with your customer in mind. Ask yourself what would appeal to them? If you are writing for a 40-something market, you wouldna��t use the latest hip teenage jargon to sell your product.

Be persuasive and provide a clear call to action. What do you want your customers to do? Buy a product, follow you on social media or subscribe to a service? Dona��t beat around the bush.

Use a catchy headline. Entice your customers into reading your promotional Business Flyer instead of that of your competitors. Your headline will create the first impression and give the reader an indication of what your content is all about. Make it memorable!

Use incentives if you can. Customers will rarely do anything if there isna��t something in it for them. It doesna��t have to be a big reward a�� just a little something extra to make it worth their while. For example give vouchers/ discounts to the first 100 people who follow you on Facebook.

Focus more on benefits than features. Sure your customers want to know that your bathtubs are made from the finest materials, but why should they want one? What will your bathtub do for them? Rather tell them how special/ good/ empowered your product will make them feel instead of telling them how your product came to pass. Read Additional information follow this link.

Go about writing your promotional Business Flyer in a smart way and the rest will follow.

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