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border: none; float: left; margin: 6px 7px 0 4px; width: 100px; padding-left: 9px; font-size: 11px; color: #bebebe; font-family: Georgia, serif; text-shadow: 1px 1px 1px #ffffff; font-style: italic; } #search-form #searchsubmit { margin-top: 10px; margin-right: 11px; float: right; } ul#top-menu { float: left; } #breadcrumbs { padding-top:57px; padding-left: 10px; margin-bottom: 18px; color:#bcbbbb; font-family: Georgia, serif; text-shadow: 1px 1px 1px #ffffff; font-style: italic; } #breadcrumbs a { color:#929292; text-decoration: none; font-family:'Droid Sans',Arial,Verdana,sans-serif; font-style: normal; } #breadcrumbs a:hover { color: #676767; } #breadcrumbs .raquo { color:#929292; font-family:'Droid Sans',Arial,Verdana,sans-serif; font-style: normal; } #content-border { border: 1px solid #e4e4e4; position:relative; } #content-top-border-shadow { position: absolute; top:-28px; right: 0px; background: url(images/content-top-border-shadow.png) no-repeat; height:28px; width:960px; } #content-bottom-border-shadow { position: absolute; bottom:-28px; right: 0px; background: url(images/content-bottom-border-shadow.png) no-repeat; height:28px; width:960px; } #content { border: 1px solid #ffffff; background: url(images/content-bg.png); } #content-right-bg { background: url(images/content-right-bg.png) repeat-y top right; position: relative; padding-bottom: 35px; } #left-area { width: 686px; float:left; } #sidebar { width: 227px; float:left; padding-top: 43px; padding-left: 43px; } .post { padding:44px 55px 15px 48px; position:relative; } .post-meta { position: absolute; background:url(images/post-meta.png) no-repeat; top:44px; left:-15px; width:48px; height:104px; text-align:center; } span.post-meta-date { display:block; font-family: Arial, sans-serif; font-size:10px; text-transform:uppercase; color:#c3c3c3; text-shadow: 1px 1px 1px #ffffff; font-weight:bold; padding-right: 2px; padding-top:5px; } span.post-meta-date span { display:block; color:#9d9d9d; font-size:18px; margin-top: -3px; padding-right: 2px; } span.meta-comment { display:block; padding: 17px 12px 0 10px; position: absolute; width: 27px; left: 0; bottom: 25px; } span.meta-comment a { display: block; color:#ffffff; text-shadow: 1px 1px 1px rgba(0,0,0,0.4); font-weight: bold; } span.meta-comment a:hover { text-decoration: none; color: #eee; } .post-thumbnail { display:block; float:left; position:relative; margin-right: 35px; } span.post-overlay { background:url(images/post-overlay.png) no-repeat; display:block; height:191px; left:0px; position:absolute; top:0px; width:191px; } h2.title, h1.title { font-size: 32px; padding-bottom: 13px; font-family: 'Lobster', Arial, sans-serif; text-shadow: 1px 1px 1px #ffffff; } h2.title a, h1.title { color: #d7594c; text-decoration: none; } .post p.meta-info { padding-bottom:7px; font-family: 'Kreon', Arial, sans-serif; font-size: 16px; color: #678e8d; text-shadow: 1px 1px 1px #ffffff; } .post p.meta-info a { color: #678e8d; text-decoration: none; } .post p.meta-info a:hover { color: #527170; } .post p { font-size:13px; } a.read-more { background:url(images/read-more.png) no-repeat right bottom; color:#afafaf; display:block; text-shadow: 1px 1px 1px #ffffff; padding-right:22px; text-decoration:none; height: 31px; line-height: 31px; float:right; font-family: Georgia, serif; font-style: italic; font-size:11px; } a.read-more:hover { color:#9d9c9c; } a.read-more span { background:url(images/read-more.png) no-repeat; display:block; padding-left: 13px; height: 31px; padding-right: 9px; } #content-top-shadow { position: absolute; top:-1px; right: 270px; background: url(images/content-top-shadow.png) no-repeat; height:117px; width:23px; } #content-bottom-shadow { position: absolute; bottom:-1px; right: 270px; background: url(images/content-bottom-shadow.png) no-repeat; height:117px; width:23px; } #content-widget-light { position: absolute; top:-1px; right: 204px; background: url(images/content-widget-light.png) no-repeat; height:64px; width:65px; } .entry { padding-bottom: 40px; background: url(images/post-bottom-bg.png) no-repeat bottom left; } .post ul, .comment-content ul { list-style-type: disc; padding: 10px 0px 10px 20px; } .post ol, .comment-content ol { list-style-type: decimal; list-style-position: inside; padding: 10px 0px 10px 2px; } .post ul li ul, .post ul li ol, .comment-content ul li ul, .comment-content ul li ol { padding: 2px 0px 2px 20px; } .post ol li ul, .post ol li ol, .comment-content ol li ul, .comment-content ol li ol { padding: 2px 0px 2px 35px; } /*------------------------------------------------*/ /*---------------[DROPDOWN MENU]------------------*/ /*------------------------------------------------*/ ul#top-menu li { padding: 8px 11px 0; font-size: 13px; } ul#top-menu a { color: #5d5d5d; text-decoration: none; padding-bottom: 22px; } ul#top-menu a:hover, ul#top-menu li.sfHover > a { color: #d2d2d2;} span.et_active_menu_item { display: block; background: url(images/menu_arrow.png) no-repeat bottom center; position: absolute; left: 0; bottom: -10px; height: 10px; width: 100%;z-index: 10; } ul#top-menu > li.current-menu-item > a { color: #d2d2d2; font-family: Georgia, serif; font-style: italic; } ul#top-menu li ul { width: 169px !important; padding: 0 13px 5px 18px; background: #fff; top: 50px !important; -moz-box-shadow: 2px 2px 3px rgba(0, 0, 0, 0.1); -webkit-box-shadow: 2px 2px 3px rgba(0, 0, 0, 0.1); box-shadow: 2px 2px 3px rgba(0, 0, 0, 0.1); border-radius: 10px; -moz-border-radius: 10px; -webkit-border-radius: 10px; border-top-left-radius: 0px;-moz-border-radius-topleft: 0px; border-top-right-radius: 0px; -webkit-border-top-left-radius: 0px; -moz-border-radius-topright: 0px; -webkit-border-top-right-radius: 0px; z-index: 9999; display: none; } ul#top-menu ul li { margin: 0 !important; padding: 0 !important; background: url(images/menu-separator.png) no-repeat; } ul#top-menu ul li a { padding: 10px 0px 10px 20px !important; width: 160px; } ul#top-menu li:hover ul ul, ul#top-menu li.sfHover ul ul { top: -1px !important; left: 181px !important; -moz-border-radius: 10px; -webkit-border-radius: 10px; border-radius: 10px; } ul#top-menu ul ul > li:first-child { background: none; } /*------------------------------------------------*/ /*--------------[FEATURED SLIDER]-----------------*/ /*------------------------------------------------*/ #featured { position:relative; } #featured-shadow { background: url(images/featured-bg.png) repeat-x; } #featured-light { background: url(images/featured-shadow.png) no-repeat top center; position:relative; } a#left-arrow, a#right-arrow { position: absolute; top: 45%; width: 63px; height: 128px; text-indent:-9999px; display: none; z-index: 6; } a#left-arrow { background:url(images/left-arrow.png) no-repeat; left: 0px; } a#right-arrow { background:url(images/right-arrow.png) no-repeat; right: 0px; } .slide { padding-top: 123px; text-align: center; padding-bottom: 87px; } .featured-description { padding-top: 33px; } h2.featured-title { font-size: 60px; font-family: 'Lobster', Arial, sans-serif; text-shadow: 1px 1px 1px #ffffff; margin-bottom:8px; } h2.featured-title a { color: #d7594c; text-decoration:none; } .featured-description p, .et_slide_text { font-size: 30px; font-family: 'Kreon', Arial, sans-serif; color: #678e8d; text-shadow: 1px 1px 1px #ffffff; } #featured-border { background: url(images/featured-border.png) repeat-x; height: 2px; } #featured-bottom-shadow { background: url(images/featured-bottom-shadow.png) no-repeat center 1px; height: 29px; } .featured_shadow_bg { border: 7px solid #fff; float: left; } .featured_image_shadow { border: 8px solid #fff; float: left; -moz-box-shadow: 0px 0px 8px rgba(0,0,0,0.1); -webkit-box-shadow: 0px 0px 8px rgba(0,0,0,0.1); box-shadow: 0px 0px 8px rgba(0,0,0,0.1); } .featured-description { clear: both; } .et_slide_video .featured_shadow_bg { margin-left: 194px; } .et_slide_lonevideo .featured_shadow_bg { margin-left: 141px; } .et_slide_video .featured_shadow_bg, .et_slide_lonevideo .featured_shadow_bg { -moz-border-radius: 10px; webkit-border-radius: 10px; border-radius: 10px; -moz-box-shadow: 0px 0px 23px rgba(0,0,0,0.2); -webkit-box-shadow: 0px 0px 23px rgba(0,0,0,0.2); box-shadow: 0px 0px 23px rgba(0,0,0,0.2); } .et_slide_lonevideo { padding-top: 104px; padding-bottom: 31px; } .et_slide_text { padding: 150px 0; } .et_slide_imageleft_png, .et_slide_imageright_png { padding-left: 114px; padding-bottom: 112px; width: 846px !important; } .et_slide_imageright_png { width: 725px !important; } .et_slide_imageleft, .et_slide_imageright { padding: 110px 0 110px 95px; width: 865px !important; } .et_slide_imageright { width: 725px !important; } .et_slide_imageleft .featured_image_shadow { margin-right: 55px; } .et_slide_imageleft .featured-description, .et_slide_imageright .featured-description, .et_slide_imageleft_png .featured-description, .et_slide_imageright_png .featured-description { float: left; clear: none; width: 390px; text-align: left; padding-top: 60px; } .et_slide_imageleft_png .featured-description { padding-top: 72px; } .et_slide_imageright .featured-description, .et_slide_imageright_png .featured-description { text-align: right; } .et_slide_imageright .featured-description a.featured-more, .et_slide_imageright_png .featured-description a.featured-more { float: right; } .featured_png_left { margin-right: 50px; float: left; } .featured_png_right { margin-left: 50px; float: right; } .et_slide_imageright .featured_image_shadow { float: right; } #featured .slide { width: 960px; position: relative; } .home-featured-slider { overflow: hidden; } a.featured-more { background: url(images/featured-readmore.png) no-repeat bottom right; font-size: 16px; font-family: 'Droid Sans', Arial, sans-serif; color: #656565; padding-right: 23px; display: block; float: left; text-shadow: 1px 1px 0 #fff; margin-top: 10px; } a.featured-more span { background: url(images/featured-readmore.png) no-repeat; height: 47px; line-height: 47px; padding-left: 23px; display: block; } a.featured-more:hover { text-decoration: none; color: #323232; } .fullwidth #content-right-bg, .fullwidth .entry, .fullwidth #respond { background: none; } .fullwidth #left-area { width: 100%; } /*------------------------------------------------*/ /*-------------------[COMMENTS]-------------------*/ /*------------------------------------------------*/ #comment-wrap { padding-top: 40px; } h3#reply-title, h3#comments { font-size: 24px; color: #d7594c; font-family: 'Lobster', Arial, sans-serif; text-shadow: 1px 1px 1px #ffffff; } h3#comments, .comment_navigation_top, .comment_navigation_bottom, ol.commentlist, #trackbacks { margin: 0 62px 0 45px; } .comment-body { padding: 0 0 0 83px; position: relative; margin: 15px 0; } .avatar-box { position: absolute; top: 3px; left: 0; padding: 0; } .avatar-overlay { position: absolute; top: 0; left: 0; width: 62px; height: 62px; background: url(images/avatar-overlay.png) no-repeat; } .commentmetadata { color: #dddddd; font-size: 14px; font-family: 'Kreon', Arial, sans-serif; padding-bottom: 8px; text-shadow: 1px 1px 0 #fff; } .commentmetadata a { color: #dddddd; } span.fn, span.fn a { font-size: 18px; color: #678e8d; text-decoration: none; } span.fn a:hover, .commentmetadata a:hover { color: #3c5b5a; text-decoration: none; } .reply-container { float:right; background:url(images/read-more.png) no-repeat right bottom; display:block; text-shadow: 1px 1px 1px #ffffff; padding-right:22px; text-decoration:none; height: 31px; line-height: 31px; float:right; font-family: Georgia, serif; font-style: italic; font-size:11px; } .reply-container a, #submit-container input#submit { background:url(images/read-more.png) no-repeat; display:block; padding-left: 13px; height: 31px; padding-right: 9px; color:#afafaf; } .reply-container a:hover { text-decoration: none; color:#9d9c9c; } .comment ul.children { padding-left: 83px; } #commentform textarea#comment { width: 96%; } #commentform input[type=text] { width: 38%; } #commentform input, #commentform textarea { background-color: #fafafa; border: 1px solid #eee; color: #afafaf; font-size: 11px; padding: 12px 10px 12px 20px; font-family: Georgia, serif; font-style: italic; text-shadow: 1px 1px 1px #ffffff; -moz-border-radius: 10px; -webkit-border-radius: 10px; border-radius: 10px; -moz-box-shadow: 1px 1px 0 #fff; -webkit-box-shadow: 1px 1px 0 #fff; box-shadow: 1px 1px 0 #fff; } p.form-submit { overflow: hidden; } p.form-submit input#submit { float: right; background: url(images/submit_bg.png) no-repeat; border: none; margin: 0; height: 32px; padding-left: 12px; padding-top: 0px; line-height: 30px; width: 79px; text-align: left; -moz-border-radius: 0; -webkit-border-radius: 0; border-radius: 0; -moz-box-shadow: none; -webkit-box-shadow: none; box-shadow: none; } #commentform .hidden { display: none; } li.comment #respond textarea { width: 91% !important; } li.comment #respond input[type=text] { width: 48% !important; } #trackbacks { margin-bottom: 20px; } #trackbacks { margin-bottom: 5px; } #submit-container input#submit { background: none; border: none; padding: 0; float: right; font-style: normal; } #comment-wrap .navigation { padding: 10px 0; } .nav-previous { float: left; } .nav-next { float: right; } h3#reply-title small { display: block; } h3#reply-title small a { font-size: 12px; letter-spacing: 0px; } #commentform input[type=text] { width: 40%; display: block; } #commentform textarea#comment { width: 94%; } .commentlist #respond { padding: 0; background: none; } .commentlist #respond textarea#comment { width: 93% !important; } .commentlist #respond input[type=text] { width: 40%; display: block; } .comment_navigation_top, .comment_navigation_bottom { padding: 10px 0; } #respond { padding: 45px 62px 0 45px; background: url(images/respond_top_bg.png) no-repeat; } .comments_disabled { background: none; } /*------------------------------------------------*/ /*---------------------[FOOTER]-------------------*/ /*------------------------------------------------*/ #footer { color:#929292; } #footer-widgets { padding: 55px 0px 80px; } .footer-widget { width: 190px; margin-right: 66px; float: left; text-shadow: 1px 1px 1px #ffffff; } .last { margin-right: 0px; } #footer h4.widget-title { font-family:'Droid Sans',Arial,Verdana,sans-serif; text-transform: uppercase; font-size: 12px; font-weight: bold; color:#678e8d; text-shadow: 1px 1px 1px #ffffff; padding-bottom: 13px; } #footer p { line-height: 20px; } .footer-widget a { color: #929292; } .footer-widget a:hover { color: #5e5e5e; text-decoration: none; } .footer-widget ul { margin-bottom:8px; } .footer-widget ul ul { margin-bottom:0; } .footer-widget ul li { background:url(images/footer-bullet.png) no-repeat 0 5px; padding:0px 0 6px 14px; } .footer-widget ul li ul { margin:0 0 -3px; padding:5px 0 0 7px; } #footer-bottom { text-align: right; padding-bottom:50px; font-family: Georgia, serif; font-style: italic; text-shadow: 1px 1px 1px #ffffff; margin-top:10px; } p#copyright { color:#a6b8b7; } p#copyright a { color:#a6b8b7; } /*------------------------------------------------*/ /*--------------------[SIDEBAR]-------------------*/ /*------------------------------------------------*/ .widget { width: 180px; padding-bottom: 45px; } .widget h3.title { text-transform: uppercase; font-size: 12px; font-weight: bold; color:#678e8d; padding-bottom: 15px; } .widget ul li { background:url(images/footer-bullet.png) no-repeat 0px 6px; padding-bottom: 7px; padding-left: 15px; display: block; } .widget ul li a { color:#929292; text-decoration: none; } .widget ul li a:hover { color: #5e5e5e; } /*------------------------------------------------*/ /*------------[CAPTIONS AND ALIGNMENTS]-----------*/ /*------------------------------------------------*/ div.post .new-post .aligncenter, .aligncenter { display: block; margin-left: auto; margin-right: auto; } .wp-caption { border: 1px solid #ddd; text-align: center; background-color: #f3f3f3; padding-top: 4px; margin-bottom: 10px; } .wp-caption.alignleft { margin: 0px 10px 10px 0px; } .wp-caption.alignright { margin: 0px 0px 10px 10px; } .wp-caption img { margin: 0; padding: 0; border: 0 none; } .wp-caption p.wp-caption-text { font-size: 11px; line-height: 17px; padding: 0 4px 5px; margin: 0; } .alignright { float: right; } .alignleft { float: left } img.alignleft { display:inline; float:left; margin-right:15px; } img.alignright { display:inline; float:right; margin-left:15px; } /*------------------------------------------------*/ /*---------------[DEFAULT DROPDOWN SETTINGS]---*/ /*------------------------------------------------*/ .nav ul { position:absolute; top:-999em; background-position: bottom; background-repeat: no-repeat; z-index: 10; } .nav li { float:left; position:relative; } .nav a { display:block; float: left; } .nav li:hover ul, ul.nav li.sfHover ul { left:0px; top:50px; } .nav li:hover li ul, .nav li.sfHover li ul { top:-999em; } .nav li li:hover ul, ul.nav li li.sfHover ul { left:192px; top:0px; } .nav li:hover ul, .nav li li:hover ul { top: -999em; } .nav li li { display: block; padding: 0px; float: left; height: auto !important; } .nav li ul { width: 191px; z-index:1000; } .nav li li a:link, .nav li li a:visited { display: block; height: auto; float: left; } .nav li:hover { visibility: inherit; /* fixes IE7 'sticky bug' */ } /*------------------------------------------------*/ /*-----------------[WP CALENDAR]-----------------*/ /*------------------------------------------------*/ #wp-calendar { empty-cells: show; margin: 10px auto 0; width: 240px; } #wp-calendar a { display: block; text-decoration: none; font-weight: bold; } #wp-calendar a:hover { text-decoration: underline; } #wp-calendar caption { text-decoration: none; font: bold 13px Arial, Sans-Serif; } #wp-calendar td { padding: 3px 5px; color: #9f9f9f; } #wp-calendar td#today { color: #111; } #wp-calendar th { font-style: normal; text-transform: capitalize; padding: 3px 5px; } #wp-calendar #prev a, #wp-calendar #next a { font-size: 9pt; } #wp-calendar #next a { padding-right: 10px; text-align: right; } #wp-calendar #prev a { padding-left: 10px; text-align: left; } /*------------------------------------------------*/ /*-------------------[PAGE NAVI]------------------*/ /*------------------------------------------------*/ .pagination { overflow: hidden; padding: 15px 12px 0px; } .wp-pagenavi { position: relative; padding: 20px 55px 0 48px; text-align: right; font-family: 'Lobster', Arial, sans-serif; text-shadow: 1px 1px 0 #fff; } .wp-pagenavi a, .wp-pagenavi a:link { padding: 6px 14px 7px 12px !important; margin: 2px; text-decoration: none; border: none !important; font-weight: normal !important; background: url(images/pagenavi_bg.png) no-repeat; color: #afafaf; font-size: 14px; } .wp-pagenavi a:visited { padding: 6px 14px 7px 12px !important; margin: 2px; text-decoration: none; border: none; color: #afafaf; } .wp-pagenavi span.pages { padding: 5px 7px 5px !important; margin: 2px !important ; border: none !important; color: #afafaf; background-color: none; font-size: 14px; } .wp-pagenavi span.current, .wp-pagenavi span.extend, .wp-pagenavi a:active, .wp-pagenavi a:hover { padding: 6px 14px 7px 12px !important; margin: 2px; border: none !important; color:#678e8d !important; background: url(images/pagenavi_bg.png) no-repeat; font-size: 14px !important; } a.readmore:hover, #sidebar div.custom-sidebar-block ul.control li a:hover, ul#cats-menu li a:hover, ul#page-menu li a:hover, div#slider-control div.featitem h2 a { text-decoration: none; } .js #featured .slide { display: none; } .js #featured .slide1 { display: block; } .js #featured a.et_centered { visibility: hidden; } .foursixeight { margin: 0px 0px 15px 84px;} .et_pt_gallery_entry { margin: 0 0px 32px 70px !important; }

2 Smart Poster ideas for the small business owner

Posted by in branding, design, marketing

Small business owners are often left in the dust by their a�?big brothersa�? when it comes to marketing. But did you know that with well-designed and strategically placed Posters, you can give the big corporates a run for their money?

smart poster ideas

smart poster ideas

Before and after

Use imagery on your material depicting how you can solve your customersa�� problems. The weight loss industry is known for using a�?before and aftera�? pictures to demonstrate how people have lost weight by using their products. You can do the same a�� no matter what type of products or services you are selling.

For example: if you have a gardening service, design a Poster showing a shabby-looking garden overgrown with weeds and include the phrase: a�?Does your garden look like this?a�? Next to it, place a picture of a neat, beautiful garden and the caption: a�?We can make your garden look like this!a�?

By using this method, you make it easier for your customers to visualise the result of doing business with you.

Create a mystery

Play on peoplea��s curiosity. Instead of telling them outright what you are offering, ask a question that they can only get the answer to if they get in touch with you.

For example: a cosmetic store advertising lipstick can ask: a�?Want them to hang on every word you say? Visit our website to find out how.a�?

Brain teasers, puzzles and riddles can also add a little mystery to your Posters. Just dona��t make it too difficult to solve a�� keep it simple, fun and relevant!

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Why you should get a personalized letterhead

Posted by in branding, design, marketing

If you are thinking that a Letterhead sounds like just another washed out corporate image thing a�� think again. By personalizing it, your small business can make a very good impression.

Look like a giant

Big companies often overlook businesses that appear small or average. They would rather deal with other giants to ensure that they get the quality and speed they are looking for. A personalized Letterhead says that you are no small fry and that you have a competent workforce behind you. It will also help you appear professional and trustworthy, because you clearly value your companya��s good name.

Even though sticking a nice logo on a piece paper seems like a small thing, it goes toward building your credibility as someone who will get the job done a�� no matter what.

custom letterheads

custom letterheads

Show them you’re not just another fly-by-night

Did you know you can use a personalized Letterhead as a marketing tool? The trick lies in the word: a�?personalized.a�? Go beyond the boring a�?logo and contact detailsa�? approach and truly make it your own.

For example: you can include a photo, a short bio of yourself (even your hobbies) or maybe awards your business has won.

It will make it easier for people to associate themselves with your brand if they know more about you. And even better, if they find they have something in common with you. Think about it. Answers to your questions will be found here. Wouldna��t you rather choose a business partner who shares your love of golf/ wine tasting over one who has no interest in it all?

A personalized Letterhead can increase your chances of getting picked for the team instead of having to watch from the bleachers.

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How memorable is your Business Card?

Posted by in branding, business cards, design, marketing

Getting creative with your Business Card can be very rewarding. People receive loads of these cards every day, so what makes them decide which ones to keep and which ones to throw away? The answer lies in the impression that your card makes on them!

You can go for simplicity, sophistication or something completely out of the box a�� as long as it is unique and packs a strong punch. New fonts, dashing colours and fresh designs are invented almost daily.

great business card design

great business card design

Your Business Cards doesna��t even have to be printed on paper a�� you can use toys or edible treats to make yours memorable.

Looking for a few fresh ideas? Why not try one of these!

  • Use colour charts for an interior design business
  • Stitch your details on cloth if you are a seamstress
  • Use biscuits to advertise your contact details if you are a baker
  • Go for a futuristic look with holographic or shiny logos
  • Cut your card in the shape of a hammer if you are a handyman or in the shape of a comb if you own a hair salon.
  • Design a small, instantly recognisable cut-out figure of yourself that can pop out of your card.
  • Construct your card in a way that your information slides out of different slots
  • Add a fun activity on your card like a crossword puzzle

Create a strong relation between your Business Card and your occupation, and you are sure to have an instant winner! So, what is your next business card going to look like? Have a look at some of our templates to stir the creative juices. Get creative and place your order online.

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What does your Letterhead say about your company?

Posted by in branding, design, marketing

Call it old fashioned, but your companya��s Letterhead is often the first point of contact that customers and suppliers have with your business. It is the ideal way to create a lasting first impression. When is the last time you had a look at yours?

It doesna��t matter if you stick your Letterhead on an email or print it on quality glossy paper a�� it says a lot about your business. From the font type you choose to the colours and the layout; everything represents your brand and gives the reader an idea of who you are and what you do.

Bprint.co.za Letterhead

Bprint.co.za Letterhead

You dona��t want to go too simple, nor do you want to look like you own an upside down carnival (unless you do, which would be pretty rad!)

A good Letterhead should:

a�? Compliment your brand
a�? Say something about your business
a�? Be eye-catching and recognisable
a�? Be simple, yet unique

As with most things in life too much of a good thing is never a good idea. Unfortunately, some companies lose the plot when it comes to their logo and general branding. They want to cram everything into one small design and usually end up with a hot mess.

Look at the following to determine the quality of your Letterhead:

a�? Can I read all the words clearly?
a�? Is here enough space left on the paper to compose messages of different sizes?
a�? Did I use colour wisely?
a�? Does everything make sense?

If you arena��t sure if you have a killer Letterhead or not, try to see it from a customera��s perspective and ask yourself: a�?would I conduct business with a company whose headliner looked like this?a�?

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The Importance of Great Branding for Small Business

The Importance of Great Branding for Small Business

Posted by in branding, design, marketing

As a printing company a�� we get to see all the good and bad (terrible) designs that come through our factory. This inevitably begs the question: does good design make a difference? We came across this gem on the internet:

The Importance of Great Branding for Small Business

Today, branding has become more affordable and is not limited to big business. A good brand and brand identity does require effort, money and time but ita��s not impossible for small business to achieve now.

What does branding mean? What comes to mind when you hear Adidas, Channel or IBM? The images, personal experiences or thoughts you associate with each of these names is what makes up their brand. A brand is actually the logo, message, design or character of your product or service. If done well it will differentiate your business from competitors in the market, yet reflect the feel of the overall market you operate in.

For instance a naturopatha��s brand would be very different in look and feel to a financial planners brand. The colours used would differ as would the strengths of the icons. It is important to stand out from your competitors but stay in your industry model so as not to confuse your potential buyers/clients.

According to many experts (not just us!), it is vital for small businesses to brand themselves properly. Your logo and other marketing materials can have a great impact on your companya��s success. Branding your business professionally helps you stand out and adds credibility and trust. It tells prospects that you are a professional company who pays attention to detail and invests in your brand and your business.

Some of the Elements of Brand Identity

Your logo, usually a starting point for a brand, symbolizes your commitment, professionalism and message. It standardizes your business and can set you apart from competitors. An attractive brand identity, consisting of logo, brochures, graphics, and other business materials can leave a lasting impression on clients. Remember, choose colour scheme, design, feel and over all look of your logo carefully and be consistent about it.

Adding a tagline or positioning statement is important to consider as part of your brand identity. Brands should include a statement which succinctly explains what you do, or how you help a prospective client, especially if you are a new business. It doesna��t need to be complicated, in fact it is better if it is simple, however if you are a new business it may have to explain what you do more accurately. For instance Nike a�� Just do it. is fine for an international well known brand but if you are a lesser known merino breeder, like our client Woodyarrup Stud, then a tagline like theirs is better at explaining what they do Breeders of Money Making Merinos.

Investing in professional brand identity with a quality agency is a sound business decision which will pay off ten fold in the future. It will make a big difference between being taken seriously in the market place and getting lost in the noise. Once your logo is designed remember to keep your brand consistent throughout your marketing materials. This is critical as you will avoid confusion and enhance buyer/client loyalty.

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